Published on 1 May 2026
In London prices based on values 6 or 12 months ago are no longer feasible, warns Jamie Hope, the managing director of sales at Maskells estate agency. “There was a time not so long ago when pricing a central London property 10 per cent above its likely value was not only defensible, but often rewarded. In a rising market, ambition had a habit of being validated. Momentum did the work. That market has gone. What remains, however, is the habit.